Your first impression counts!
When people type your name into the search box the first thing they see is your Google my business profile on the right next to your organic listing. The eye is immediately drawn to the colour of your logo, your reviews and the main photos.
Does your Google My Business profile give a trustworthy first impression for your brand?
If not then you need to look at your Google my business profile more closely…
Here are the top 10 reasons to have and features of a Google My Business profile:
- Claim your business profile to be in control of the information online about your business. Once claimed, you can start adding information about your business, such as your address, phone number, website, and hours of operation.
2. Add photos and videos. Photos and videos are a great way to show off your business and its products or services. You can add photos of your premises, your employees, your products, or your customers. You can also add videos of your business in action.
3. Write a description of your business. Your business description is a great way to tell potential customers about what you do and why they should choose you. Therefore, be sure to include your unique selling points and what makes your business special.
4. Get reviews. Reviews are a great way to build trust with potential customers. Encourage your customers to leave reviews on your Google My Business profile. Additionally, it is best practice to respond to all reviews, both positive and negative.
5. Post regular updates. You can use Google My Business to post updates about your business, such as new products or services, upcoming events, or special offers. Posts are a great way to stay top-of-mind with potential customers. There are no official recommendations, however, it is advised to post to your Google My Business profile one or twice a week.
6. Answer questions. Customers may have questions about your business, such as your hours of operation, your pricing, or your products or services. You can answer these questions directly on your Google My Business profile. This is a great way to provide excellent customer service and build trust with potential customers.
7. Get valuable insights. Google My Business Insights provides you with data about your business, such as how many people are viewing your profile, how many people are clicking on your website, and how many people are calling your business. Consequently, the data can help you understand how your business is performing and how you can make improvements.
8. Set up messaging. Google My Business allows you to set up messaging so that customers can contact you directly from your profile. This is a great way to answer questions, make appointments, and generate sales.
9. Offer online booking. If you offer products or services that can be booked online, you can set up online booking through Google My Business if you don’t have this functionality on your website. Therefore, making it easy for customers to book appointments or reserve products.
10. Promote your business on Google Maps. Google My Business listings appear prominently on Google Maps, which is a great way to get your business seen by potential customers. You can also promote your business on Google Maps by paying for advertising.
These are just some of the top features of Google My Business. If you would like help with the set up or management of your Google My Business profile then let us know, we are very happy to help you create that awesome first impression!
